This girl can

Hi internet addicts, i'm Daniel for those of you that don't know me, today upon Humpty dumpty request i am here logged in Charlotte's account to talk about the "This girl can"  campaign,so this is the famous image  : 

So, in my opinion this slogan is one of the best options to make women do any sport or even "ZUMBA", because as Mr R said they build up a bad thing that is "Sweating like a pig," but just after they give a good thing, the "Feeling like a fox" that give the women a vision that even sweat and with no make up, they still can be beautiful and foxy. The clothes connotates that women don't need good clothes to be gracious and still be beautiful. In the background we can see other people, but people with other ages, this connotates that everybody can do, not just the older but you , that is reading now can do as well,

after this campaign 6 million women started to do exercise, this shows that this was a very useful campaign, useful as apple IPhone IOS updates.

A mid-shot of a women in her thirties, doing exercise. In this advert unlike many advertising campaigns, this female is not a celebrity, by purposefully avoiding using a sporting legend or an athletic goddess, the campaign is able to target ordinary women of all ages.

soon after this campaign NIKE released a more motivational campaign called "Better for it" which also portrayed a more of the real side to fitness.

historically it was considered un-ladylike to break into a sweat and, for many women, it is still the case, but in my opinion i think that after this campaign the women just sad "I DON'T CARE ABOUT WHAT YOU THINK !!!!!" and started to do this :

And was here that ZUMBA was invented.
The dominance of this image suggests she is the protagonist of this narrative, the "hero" according to Vladimir Propp's character theory. She is heroic because she is embracing sport; she doesn't appear to care about what other people thinks and has shed any inhibitions. She is an inspiration to other women as it is obvious from her facial expression that she is really enjoying herself and is completely lost in the moment. This can show the women that she is the hero of her own story and that she don't need to care about other people opinion, because if she is feeling good why change ? in a winning team there are no substitutions.
Also by Spider-man's dance and his body expression we know that he is clearly enjoying and that he doesn't care about what the Avengers or Batman will think about, and also he is probably going to get his blue and pink car, so is he going to play football or any Zumba class ? MYSTERY, so let's call Scooby-Doo and Shaggy to do Zumba while they try to solve this mystery. 
Another one o Propp's sending the message that the girls can do wherever they want to, and this is linked to Spider-Man driving his car because he is driving and doing whatever he want to
Well This post ends here, but you can read again if you want, or try discover all of my Easter eggs and others references in this text.